Oh My – Traveling the Yellow Brick Road to Employment

This week I posted a researcher / admin job on Craigslist. Within 90 minutes I had 75 resumes. Here are 14 things that came to mind when reviewing responses to my listing:

  1. Put your employment objectives at the top of your resume but make them about serving your employer not about YOU. Employment is not about you, it's about an agreement to deliver services for $$.
  2. It's not a good idea to have typos in a resume. I rejected those immediately.
  3. Write in complete sentences and check your grammar and punctuation.
  4. Put a greeting with some info into the email. With 75 resumes there was no way in heck I was going to read a resume without an introduction.
  5. Remember to attach the resume.
  6. At least try to match your qualifications with the job description. Please.
  7. Do not write about your interest in learning to do the job. I need an assistant not an intern.
  8. Do not suggest you would love to work in my organization and know all about it because, you do not: It's Craig's List, I'm under cover!
  9. Include references.
  10. If you have a new job every three months, explain yourself.
  11. Respond early. I opened the emails in chronological order and some early responders where eminently qualified.
  12. Do not send a sexy seductive picture (yep, someone did that).
  13. Do not make me guess your abilities. There's too much competition. You have to make me want to hire you based on your qualifications.

It's tough to make the transition from one field of work to another (eg, retail to administration). Think about how your old / current job keep you the right skills for you new job and explain it in a cover letter. Be creative yet honest.

Next-Level Marketing With Business Cards

Merely walking around with a few business cards in your pocket isn’t going to get you the number of leads you necessarily want. It will more likely be worth it to your business to take a thousand cards and strategically placing them – in the right place or with the right people.

Here follows a number of easy tips to improve this section of your marketing mix. Keep in mind that these may be adjusted to suit your target demographic better or even to work WITH your product or service. A crucial part is to know your business and your target market and to keep thinking beyond the obvious.

Simple Tips for Effective Business Card Marketing

1. Get permission to leave your business cards at local restaurants’ welcome desks. In some cases – you might have to pay for this.

2. Locate local businesses that have products or services related to yours and place your calling cards at their counters.

3. Bulletin boards on college campuses or community centres are a greats spot to pin up these handy little numbers, and it’s usually free.

4. Produce your own viral image or video and feature your business card in it.

5. Leave them in post boxes or local houses’ doors.

6. Hand them out on various local campuses by a few students, for a little remuneration.

7. Negotiate with hotels to place your cards in their guests’ rooms.

8. Make use of a mailing list comprised of your target audience and send one along with other forms of direct mail.

9. Take advantage of areas with much traffic and pay people to hand them out on your behalf.

10. Ask your friends and family to keep a few business cards with them, in case they can give them to a prospective client.

11. Network and swap business cards with local business owners.

12. Offer a finder’s fee to people that hand out cards for you that results in a deal.

13. When doing the handing out – give more than one. Having copies makes it possible for recipients to dish your contact details out to other interested parties.

14. Consider a print design that look like miniature greeting cards.

15. Offer discounts via promotional codes attached to cards.

16. Form your own ‘street team’ to do hand-outs to people together with promotional items or hampers.

17. Leave a bunch of business cards in areas where people queue in your place of business. Some of the most likely individuals to be tempted take a business card are those who are currently using your products or services and wish to see what else you have to offer.

18. Use one as a notepad, when you are making a note for someone else.

19. Ask cab companies or drivers to keep a stack somewhere visible or reachable in their vehicles.

20. Attach your cards to your invoices and estimates etc that you send out.

21. Ask community groups that hand out welcome packs to new members to include your cards.

22. Find out if any of your local estate agents have a list of recommended or local services that they give to clients and ask to be added to the list, as well as giving them enough stock to hand out to their clients.

23. Use a digital version and upload it to design galleries, for example, CardObserver.

24. Upload your digital business card to online classifieds, such as Gumtree or the like.

25. Print standard or personal business cards for all your employees. As an added extra -it can improve employee confidence and team spirit.

26. Place a one in all your product shipping parcels.

27. Go to, network and hand out your calling cards at local or community events.

28. Negotiate with shopping centres and get permission to leave your cards on vehicle windows. Make sure to find out beforehand that it’s not illegal in your city.

29. Join forces with estate agents and get them to give new/ prospective homeowners your card.

30. Make sure you partner with a reputable and efficient printing company to print your business cards.

I hope these quick tips have inspired you and that you’re ready to start your marketing campaign.

Guide To Buying Gemstone Jewelry

Gemstone jewelry not only accessorizes your fashion choice, it also allows you to show off to your friends as the gemstone ring, earring or any other piece of gemstone you will be wearing is of high quality. For you to buy the right unit you need to consider a number of factors such as:

Color of gemstone

According to professionals, the color of the jewelry you choose determines 50-70% of the unit’s value. Gemstone jewelry comes in different colors and it’s up to you to choose the one that is ideal for you. For you to choose the right color jewelry you need to consider three main factors: Hue, tone and saturation.

Hue: It’s the basic color of the gemstone. When making the purchase, go for units that exhibit a pure color. If the jewelry has to have other colors, they should be minimal.

Tone: The tone represents the depth of a gemstone color. It can be light or dark. Professionals put the tone in different categories that include: light, medium light, medium, medium dark and dark.

There are some unscrupulous sellers that might try to sell you other items posing them as gemstone. If you are keen you can tell a real gemstone by simply looking at it. A real gemstone shouldn’t be too dark or too light. The unit should have a bright, rich look. To tell the real color of the jewelry you should look at it at different lights.

Clarity of the jewelry

Clarity describes the presence or absence of flaws inside or outside the gemstone. While it’s rare to get a flawless gemstone, you shouldn’t settle for one that is of poor clarity. While jewelry with a poor clarity is cheap, it’s not of much value to you as it will give you a poor, cheap look.

To tell the clarity of the unit that you are buying you should examine it from the top. If there isn’t a flaw, the flaw won’t show up in the face up position; therefore, it won’t affect the value and beauty of your unit. If you aren’t experienced at picking flaws, take the jewelry to a professional who will examine it under a microscope.

Cut of gemstone

A properly cut gemstone jewelry is beautiful to look at as it reflects light across its surface when you hold it up. If the unit has a cut that is too deep and narrow the surface area will be dark. If the cut is too shallow and wide, the jewelry will have parts of it washed out and lifeless. When making the purchase go for a unit with an ideal cut and desired shape. The jewelry that you go for should be symmetrical in all dimensions so that it appears balanced.

Conclusion

These are the few factors that you should consider when buying gemstone jewelry. To buy a real, high quality unit buy it from a reputable gemstone store.

Email Addresses Marketing – A Quick Guide to EMail Marketing

Email addresses marketing, or better known as email marketing, is a method used for specifically communicating with a targeted audience, or a niche market, to promote your website, or enhance awareness regarding certain products or services. Or, in a broader sense, email addresses marketing refer to emails sent to clients or potential clients to give them a more in-depth knowledge of your business.

Email addresses marketing can be a very efficient technique to notify customers about upcoming events, supply information about existing or new products or services, or to increase their understanding about what business offers. The foundation for a successful email addresses marketing is to have access to in-house client lists and to expand those lists through various means. Your email list will allow you to develop a long-term relationship with your online customers, which will lead to established communication and the possibility of selling products or services to them over and over again.

The three main methods of email addresses marketing are:

o Placing advertisements in emails sent by others.
o Sending direct marketing emails for trial and winning new clients or convincing existing clients to make a purchase again.
o Sending emails to customers for the purposes of improving your relationship with them.

Here are three ways to create and maintain an email list:

o Use an Opt-In – Put an Opt-In, also known as a sign-up box, on your Website and on every single page. Once this is completed, you can gather customers' email addresses and email them about your products, services or any updates on your website.

o Promote your newsletter by forwarding them to a friend or feature a contest – You can get the recipients of your emails to help in the promotional work for you by including a forward to a friend link in your emails to them. Once the recipients' friends and family members have received the forwarded email, you can then send them an email asking them to subscribe to your email or newsletter.

o Offer free content – You can also try sending out to your recipients a whitepaper or something similar. In order to receive the content, have them provide you with information including email addresses. However, make sure that you include a note at the bottom of your email informing them that you intend to email them from that point forward.

Consider the discussion above and the points raised before you venture into email addresses marketing to maximize your chances at success.